Performance Max Campaigns
Performance Max set up with clean conversion data, strong asset groups and the controls that keep it from spending on junk.
PMax only works as well as the data you feed it
Performance Max runs across Search, Shopping, YouTube, Display, Gmail and Maps from one campaign. That reach is powerful, but when the conversion tracking is weak, PMax happily optimizes toward cheap, low-quality actions.
I set up PMax after the tracking is verified, with asset groups built around real products or services, audience signals from your own customer data, brand exclusions and account-level negatives where they make sense.
What’s included
- Conversion goals reviewed and cleaned before launch
- Asset groups by product category or service
- Headlines, descriptions, images and video assets
- Audience signals from customer lists and site visitors
- Brand exclusions and account-level negatives
- Merchant Center feed check for e-commerce
- Search term and placement insights reviewed
- Monthly report on cost per conversion and ROAS
How I work
Check the foundation
Conversion actions, values and Merchant Center are checked so PMax learns from the right goals.
Build asset groups
Assets and signals are organized by category or service, with exclusions set from day one.
Guide the learning
I respect the learning phase, change one thing at a time and scale what the data supports.
Who this is for
E-commerce stores with a product feed, and lead generation businesses that already have reliable conversion tracking and enough volume for Google’s automation to learn.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Will PMax cannibalize my Search campaigns?
It can take some branded and generic traffic. Brand exclusions and a clear Search structure keep the two working together.
How long is the learning phase?
Usually one to two weeks, and longer for low-volume accounts. Big changes during that time reset learning, so I avoid them.
Can PMax work for local service businesses?
Sometimes, but only with strong call and form tracking and lead-quality checks. I usually start with Search and test PMax later.
Want a second pair of eyes on your account?
Send me your website and goals. I’ll reply with an honest take on whether Performance Max Campaigns is the right next step.