Google Ads for Foundation Repair
Foundation repair and waterproofing campaigns for high-value inspections and repair projects.
High stakes for the homeowner, high value for you
Foundation problems worry homeowners, and repairs are often expensive. They search for signs like cracks, sinking floors or water in the basement, and want an expert inspection.
I build campaigns around those symptoms and services, use trust-heavy landing pages and track inspection bookings.
Campaigns I build
Foundation repair
Cracks, settling and structural repair.
Basement waterproofing
Leaks, sump pumps and drainage.
Crawl space repair
Encapsulation and support.
Free inspections
Inspection-focused campaigns that start the sales process.
What’s included
- Call, form and booking conversion tracking, tested
- Keyword research and negative lists for your trade
- Ads and assets written around your offers and service area
- Budgets split by service, location and time of day
- Local Services Ads and Search working together where eligible
- Landing page recommendations for every campaign
- Weekly search term reviews
- Monthly plain-language report on leads and cost per lead
What I watch closely
Inspection quality
Booked inspections are tracked, not just form fills.
DIY and product searches
Sealant and DIY searches are excluded.
Long sales cycle
Remarketing and offline conversions support bidding.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Should I offer free inspections in ads?
It can work well if your team can handle the volume. We test it with your close rate in mind.
How much should I spend on Google Ads?
It depends on your area, competition and how many jobs you can handle. After a free review I suggest a starting budget based on realistic cost per lead estimates for foundation repair in your market.
Do I keep my account and data?
Yes. Your Google Ads account, campaigns and data always stay in your name. I connect through my manager account, with no passwords shared and no long-term contract.
Get more inspection bookings from Google Ads
Tell me about your foundation repair company and service area. I’ll reply with an honest take and the first fixes I’d make.