Google Search Ads
Search campaigns that show up when people are ready to call, book or buy, with keywords and ads organized around each service you sell.
Show up at the moment someone needs you
Search is still the most reliable Google Ads campaign for service businesses. Someone types “emergency plumber near me” or “washer repair” and they want help today. The job is to be there, with the right ad, without paying for curious or irrelevant clicks.
I build Search campaigns with tight ad groups per service, phrase and exact match keywords that match buyer intent, and negative keyword lists that filter out jobs, DIY and cheap-parts searches before they cost you money.
What’s included
- Campaigns and ad groups split by service and area
- Buyer-intent keyword research with cost estimates
- Negative keyword lists from day one
- Responsive search ads with pinned headlines where needed
- Sitelinks, callouts, call assets and structured snippets
- Location and ad schedule settings matched to your team
- Call and form conversion tracking
- Weekly search term reviews after launch
How I work
Map your services
We list the services, areas and hours that make you money so the campaign structure mirrors your business.
Build and QA
Keywords, negatives, ads and assets are written and every setting is checked before launch.
Refine weekly
Search terms are reviewed, waste is blocked and budget moves toward the ad groups that bring leads.
Who this is for
Local service businesses that live on phone calls, and any business whose customers search with clear intent: repair, installation, emergency, quotes or booking.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Search or Performance Max?
For most local service businesses, Search comes first because you control the keywords and see the search terms. PMax can be added once tracking is solid.
What budget do I need?
It depends on your area and trade. After a quick review I suggest a starting budget based on realistic cost per click and lead estimates.
Do you write the ads?
Yes. Ads and assets are written for your services, offers and service area, and tested over time.
Want a second pair of eyes on your account?
Send me your website and goals. I’ll reply with an honest take on whether Google Search Ads is the right next step.