Pixel & Conversions API Setup
Meta Pixel with Conversions API, plus Microsoft Ads, TikTok and LinkedIn tracking, set up through GTM and verified.
Accurate data for every ad platform you run
Browser tracking alone misses a growing share of conversions because of ad blockers, privacy settings and short cookie windows. Conversions API sends events from the server so platforms like Meta still see your leads and purchases.
I set up the Meta Pixel with Conversions API and deduplication, plus tags for Microsoft Ads, TikTok and LinkedIn, all managed in Google Tag Manager so your tracking stays organized in one place.
What’s included
- Meta Pixel and Conversions API setup
- Event deduplication with event IDs
- Event Match Quality improvements
- Standard events: Lead, Purchase, AddToCart and more
- Microsoft Ads UET tag and goals
- TikTok and LinkedIn Insight tags
- Server-side GTM where needed
- Testing in Events Manager and platform tools
How I work
Review events
I list the events each platform needs and check what is firing now.
Implement
Pixels, CAPI and tags are set up through GTM or your platform’s integration.
Verify
Events are tested, deduplicated and confirmed in each platform’s diagnostics.
Who this is for
Businesses running ads on more than Google, e-commerce stores using Meta for prospecting, and anyone whose Meta results dropped after privacy changes.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Do I need Conversions API?
For most advertisers on Meta, yes. It recovers conversions the browser pixel misses.
Can you do it on Shopify?
Yes, using the native integration or GTM depending on your setup.
Will events be counted twice?
No. Deduplication with matching event IDs makes sure each event is counted once.
Want a second pair of eyes on your account?
Send me your website and goals. I’ll reply with an honest take on whether Pixel & Conversions API Setup is the right next step.