Google Ads for HVAC Companies
Seasonal HVAC campaigns for repair, maintenance and installs, with budgets that follow the weather and your team’s capacity.
Demand changes with the weather, so should your ads
HVAC demand jumps in the first heat wave and the first cold snap. Accounts that run the same budget all year either miss the rush or waste money in quiet weeks.
I build separate campaigns for AC, heating, maintenance and installations, adjust budgets with the season and track calls and bookings so high-value install leads are valued correctly.
Campaigns I build
AC repair
Summer-focused campaigns for no-cooling and emergency repair calls.
Furnace and heating
Winter campaigns for furnace, heat pump and boiler repairs.
Installs and replacements
High-ticket system replacement leads with financing messages where you offer them.
Maintenance plans
Tune-up and membership campaigns for quieter months.
What’s included
- Call, form and booking conversion tracking, tested
- Keyword research and negative lists for your trade
- Ads and assets written around your offers and service area
- Budgets split by service, location and time of day
- Local Services Ads and Search working together where eligible
- Landing page recommendations for every campaign
- Weekly search term reviews
- Monthly plain-language report on leads and cost per lead
What I watch closely
Seasonal budgets
Budgets rise and fall with demand rather than staying flat.
Lead value
Install leads are valued above small repairs so bidding favors them.
Brand vs non-brand
Brand searches are separated so they don’t hide real performance.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Do you track financing or install leads separately?
Yes. Different conversion actions let us see and value install leads apart from repairs.
How much should I spend on Google Ads?
It depends on your area, competition and how many jobs you can handle. After a free review I suggest a starting budget based on realistic cost per lead estimates for hvac companies in your market.
Do I keep my account and data?
Yes. Your Google Ads account, campaigns and data always stay in your name. I connect through my manager account, with no passwords shared and no long-term contract.
Get more HVAC calls from Google Ads
Tell me about your HVAC company and service area. I’ll reply with an honest take and the first fixes I’d make.