Google Ad Grants for Nonprofits
Make full use of up to $10,000 a month in free Google Search ads, while staying inside the Ad Grants compliance rules.
Free advertising, if you run it properly
Eligible nonprofits can get up to $10,000 per month in Google Search ads through Google Ad Grants. Many leave most of it unspent, or have their account paused because it fell below the compliance requirements.
I set up and manage Grants accounts with a structure that meets the rules: meaningful conversions, a 5% click-through rate, quality keywords and proper geo-targeting. The goal is donations, volunteers, sign-ups and real awareness.
What’s included
- Grants eligibility and account setup guidance
- Campaigns built around your programs and causes
- Keyword research that meets quality rules
- Meaningful conversion tracking in GA4 and Google Ads
- 5% CTR and compliance monitoring
- Maximize Conversions bidding setup
- Monthly compliance and results report
- Reactivation help for suspended accounts
How I work
Check compliance
I review eligibility, tracking and the account against the current Ad Grants policies.
Build for the mission
Campaigns are built around programs, donations and volunteer sign-ups with meaningful conversions.
Stay compliant
The account is monitored monthly so it keeps spending the grant and stays active.
Who this is for
Registered nonprofits and charities in supported countries that have a Grants account, are applying for one, or have one that is underspending or suspended.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
How much can a Grants account spend?
Up to $10,000 per month in Search ads, with a $2 maximum CPC unless you use Maximize Conversions bidding.
Can you fix a suspended account?
In most cases yes. I find the compliance issue, fix it and help you request reactivation.
Do you have Grants experience?
Yes. One of my Grants accounts recorded 411 conversions in 30 days at $5.83 each.
Is your nonprofit using its full grant?
Send me your website and goals. I’ll reply with an honest take on whether Google Ad Grants is the right next step.