Google Ads for Cleaning Services
Google Ads for house cleaning, deep cleaning and commercial cleaning companies that want booked jobs, not price shoppers.
Turn searches into recurring clients
Cleaning businesses grow on recurring clients, so the value of a lead is much higher than the first job. Ads should attract people who want reliable, regular service, not just the cheapest one-time clean.
I split residential, deep cleaning, move-out and commercial cleaning, track quote forms and calls, and write ads that sell trust, consistency and easy booking.
Campaigns I build
House cleaning
Recurring weekly and biweekly residential cleaning.
Deep and move-out cleaning
One-time jobs with higher ticket value.
Commercial and office
Contract cleaning leads for businesses.
Specialty cleaning
Carpet, post-construction or Airbnb turnovers if you offer them.
What’s included
- Call, form and booking conversion tracking, tested
- Keyword research and negative lists for your trade
- Ads and assets written around your offers and service area
- Budgets split by service, location and time of day
- Local Services Ads and Search working together where eligible
- Landing page recommendations for every campaign
- Weekly search term reviews
- Monthly plain-language report on leads and cost per lead
What I watch closely
Job seekers
Cleaning job searches are blocked from day one.
Booking tracking
Online booking and quote forms are tracked properly.
Price shoppers
Ads focus on trust and quality rather than cheapest price.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Can you track online bookings?
Yes, from booking tools and quote forms, as long as they can send a confirmation event.
How much should I spend on Google Ads?
It depends on your area, competition and how many jobs you can handle. After a free review I suggest a starting budget based on realistic cost per lead estimates for cleaning services in your market.
Do I keep my account and data?
Yes. Your Google Ads account, campaigns and data always stay in your name. I connect through my manager account, with no passwords shared and no long-term contract.
Get more cleaning bookings from Google Ads
Tell me about your cleaning company and service area. I’ll reply with an honest take and the first fixes I’d make.