Google Ads for Appliance Repair Companies
Brand and appliance-specific campaigns for washers, dryers, fridges and ovens that drive same-day service calls.
My most experienced industry
Appliance repair is the industry I work in most. One recent account recorded 90 conversions in 30 days, 89 of them phone calls, at a 45.23% conversion rate and $20.00 per conversion.
What works: campaigns split by appliance and brand, ads that mention same-day service and the brands you repair, strict negatives for parts and manuals, and call tracking that shows which keywords make the phone ring.
Campaigns I build
Washer and dryer repair
Dedicated ad groups with their own keywords, ads and budget.
Refrigerator repair
High-urgency searches with call-first ads.
Oven, stove and dishwasher
Kitchen appliance repair grouped by appliance type.
Brand campaigns
Samsung, LG, Whirlpool and other brands you service, where allowed.
What’s included
- Call, form and booking conversion tracking, tested
- Keyword research and negative lists for your trade
- Ads and assets written around your offers and service area
- Budgets split by service, location and time of day
- Local Services Ads and Search working together where eligible
- Landing page recommendations for every campaign
- Weekly search term reviews
- Monthly plain-language report on leads and cost per lead
What I watch closely
Parts and manual searches
Blocked early, since they are the biggest waste in this industry.
Call quality
Minimum call length so short calls are not counted as leads.
Brand policy
Ads that mention brands follow Google’s trademark rules.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Have you worked with appliance repair companies before?
Yes, many. It is the industry I know best, from single-tech shops to multi-city companies.
How much should I spend on Google Ads?
It depends on your area, competition and how many jobs you can handle. After a free review I suggest a starting budget based on realistic cost per lead estimates for appliance repair companies in your market.
Do I keep my account and data?
Yes. Your Google Ads account, campaigns and data always stay in your name. I connect through my manager account, with no passwords shared and no long-term contract.
Get more repair calls from Google Ads
Tell me about your appliance repair company and service area. I’ll reply with an honest take and the first fixes I’d make.