Google Tag Manager Setup
An organized GTM container where every tag, trigger and variable has a purpose and fires exactly when it should.
One place for every tag on your site
Hard-coded tags, old pixels and plugins that each add their own scripts slow down your site and double-count conversions. Google Tag Manager puts all of it in one place you control.
I set up or clean up your container with clear naming, consent-aware triggers and tags for Google Ads, GA4, Meta and other platforms, then document it so anyone can understand it later.
What’s included
- GTM container installation or audit
- Google Ads, GA4 and Meta tags
- Form, call click and purchase triggers
- Data layer setup for e-commerce
- Consent mode configuration support
- Removal of duplicate and hard-coded tags
- Clear naming and folder structure
- Testing in preview mode and documentation
How I work
Review
I check your current tags, plugins and container for duplicates and gaps.
Build
Tags, triggers and variables are added with a clean naming system.
Test and publish
Everything is tested in preview mode and published with version notes.
Who this is for
WordPress, Shopify, Wix and custom sites that run ads on more than one platform, or have tracking spread across plugins and hard-coded scripts.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Can you work on Shopify?
Yes, including the newer customer events setup and checkout tracking.
Will GTM slow down my site?
A clean container usually makes a site lighter by replacing several scripts.
Do you set up server-side tagging?
Yes, where it makes sense for accuracy and the budget supports it.
Want a second pair of eyes on your account?
Send me your website and goals. I’ll reply with an honest take on whether Google Tag Manager Setup is the right next step.