Google Ads Conversion Tracking
Every call, form and sale counted correctly in Google Ads and GA4, so bidding learns from real leads instead of guesses.
Tracking first, then everything else
If Google Ads counts page views, duplicate form fills or two-second calls as conversions, Smart Bidding will chase more of them. Your reported conversions go up while real leads stay flat. I see it in most accounts I audit.
I set up and verify tracking for the actions that matter to your business, choose which ones are primary for bidding, and test every conversion before any budget increase. Enhanced conversions and offline imports are added when they help.
What’s included
- Conversion action audit and cleanup
- Call conversions from ads and website calls
- Form and booking tracking through GTM
- Purchase tracking with values for e-commerce
- Enhanced conversions for leads and web
- Primary and secondary goal settings
- Offline conversion import guidance for CRMs
- Test conversions verified before launch
How I work
Audit
I check what is tracked today, what is counted twice and what is missing.
Implement
Tags and triggers are set up in GTM and linked to Google Ads and GA4.
Verify
Each action is tested end to end and confirmed in Google Ads before any scaling.
Who this is for
Any business running Google Ads where the numbers in the account do not match what the phone and inbox say, and every account about to switch to Smart Bidding.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
What counts as a good conversion?
A real lead or sale: a qualified call, a submitted form, a booking or a purchase. Not page views or button clicks on their own.
Can you track phone calls?
Yes, calls from ads and calls from your website, with a minimum call length so short calls are not counted.
Do I need GTM?
It is the cleanest way to manage tags. I set it up if you do not already have it.
Not sure your conversions are real?
Send me your website and goals. I’ll reply with an honest take on whether Google Ads Conversion Tracking is the right next step.