Google Ads Remarketing
Remarketing that brings back visitors who looked at your site, compared prices or left the cart, without stalking them for months.
Most visitors don’t convert on the first visit
People check a few options before they call or buy. Remarketing keeps your business in front of them while they decide, on YouTube, Gmail, Display and Search.
I build audiences from site visitors, cart abandoners, past customers and video viewers, with frequency limits and sensible time windows. For stores, dynamic remarketing shows the exact products someone viewed.
What’s included
- Remarketing audiences built in GA4 and Google Ads
- Customer list uploads where policies allow
- Dynamic remarketing for product catalogues
- Display, YouTube and Demand Gen placements
- Frequency caps and membership durations
- Exclusions for recent buyers and converters
- Creative and message guidance per audience
- Reporting on view-through and assisted conversions
How I work
Build audiences
Tags and audiences are set up and checked so lists start filling right away.
Match the message
Each audience gets an offer and ad that fits where they dropped off.
Control the spend
Frequency, placements and exclusions are reviewed so remarketing stays efficient.
Who this is for
E-commerce stores with steady traffic, and service businesses with longer decision times such as remodeling, roofing, clinics and higher-ticket jobs.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
How much traffic do I need?
Google needs a minimum audience size before ads can serve. I check your traffic and suggest the right lists.
Will remarketing annoy people?
Not with sensible frequency caps and exclusions. Past buyers are excluded and ads stop after a set time.
Is remarketing allowed in healthcare?
Personalized ads are restricted for health topics. I set up only what is allowed for your category.
Want a second pair of eyes on your account?
Send me your website and goals. I’ll reply with an honest take on whether Google Ads Remarketing is the right next step.