Google Ads Keyword Research
Keyword lists picked for buyer intent and realistic cost per lead, grouped and ready to build campaigns from.
Pay for searches that turn into customers
The cheapest click is useless if the person was looking for a job, a manual or a free fix. Good keyword research separates people ready to hire or buy from everyone else, and estimates what each group will cost.
I research your services, competitors and market, then deliver keyword groups with match types, estimated CPCs, priority and a starter negative keyword list. You can use it to build campaigns yourself or have me build them.
What’s included
- Keyword discovery by service, product and location
- Intent grouping: urgent, research, brand, competitor
- Estimated CPC and search volume per group
- Match type recommendations
- Starter negative keyword lists
- Competitor and SERP review
- Ad group structure suggestions
- Spreadsheet delivery, ready to use
How I work
Understand the business
Services, margins, areas and customers are reviewed so research targets what you sell.
Research and group
Keywords are collected, filtered for intent and grouped into ad groups.
Deliver and explain
You get the sheet with priorities and budget notes, and a short walkthrough.
Who this is for
New advertisers planning their first campaigns, businesses expanding to new services or cities, and agencies that need research for client builds.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Do I need a Google Ads account for research?
No, but having one with history makes the estimates more accurate.
How accurate are the cost estimates?
They are a guide. Real costs depend on competition, Quality Score and bidding, and become clear after launch.
Is negative keyword research included?
Yes. A starter negative list comes with every keyword research delivery.
Want a second pair of eyes on your account?
Send me your website and goals. I’ll reply with an honest take on whether Google Ads Keyword Research is the right next step.