Negative Keyword Management
Weekly search term reviews and organized negative lists that stop the clicks quietly draining your budget.
The fastest way to cut wasted spend
Broad and phrase match keywords bring in searches you never planned for: jobs, training, DIY, free, parts, wrong cities, even competitor names you do not want. Without regular reviews, that waste grows every week.
I review search terms on a schedule, add negatives at the right level with the right match type, and keep shared lists organized so good traffic is not blocked by mistake.
What’s included
- Weekly or biweekly search term reviews
- Shared negative lists by theme
- Campaign and ad group level negatives
- Match type checks to avoid blocking good traffic
- Brand and competitor term rules
- Location and wrong-city filtering
- PMax account-level negatives where available
- Monthly wasted spend summary
How I work
Clean the history
Past search terms are reviewed and the biggest sources of waste are blocked first.
Organize lists
Negatives are grouped into shared lists that are easy to maintain.
Review on schedule
New search terms are checked every week so waste never builds up again.
Who this is for
Any account using broad or phrase match, Performance Max or Dynamic Search Ads, and businesses whose lead quality has dropped without an obvious cause.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Can negatives block good traffic?
Yes, if added carelessly. I use the narrowest match type that solves the problem and review conflicts.
How often should search terms be reviewed?
Weekly for active accounts, and at least every two weeks for small budgets.
Is this included in management?
Yes. Weekly search term reviews are part of every management plan.
Want a second pair of eyes on your account?
Send me your website and goals. I’ll reply with an honest take on whether Negative Keyword Management is the right next step.