GA4 Setup & Audit
A Google Analytics 4 property you can trust: clean events, the right key events, correct settings and a link to Google Ads.
Analytics that answers real business questions
Many GA4 properties were created by an automatic migration and never configured: wrong data retention, internal traffic counted, duplicate events, no key events or broken cross-domain tracking.
I audit or set up GA4 properly, define the events that matter for your business, mark the right key events and connect GA4 with Google Ads, Search Console and Merchant Center.
What’s included
- GA4 property and data stream setup or review
- Event tracking through Google Tag Manager
- Key events for leads, bookings and purchases
- E-commerce events and revenue tracking
- Internal traffic and spam filtering
- Google Ads, Search Console and Merchant Center links
- Data retention and consent settings checked
- Short report or dashboard of key numbers
How I work
Audit
I review the property, events, settings and links, and list what is missing or wrong.
Fix and build
Events, key events and links are implemented through GTM.
Validate
Everything is tested in DebugView and real-time reports before handover.
Who this is for
Businesses with a GA4 property they do not trust, stores with missing revenue data, and anyone who wants Google Ads and Analytics to agree with each other.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Can you fix an existing GA4 setup?
Yes. Most of my GA4 work is cleaning up properties that were set up incompletely.
Do you track e-commerce purchases?
Yes, including Shopify and WooCommerce, with item data and revenue.
Will GA4 and Google Ads numbers match exactly?
They use different attribution, so small differences are normal. Large gaps usually mean a setup problem.
Want a second pair of eyes on your account?
Send me your website and goals. I’ll reply with an honest take on whether GA4 Setup & Audit is the right next step.