Call Tracking for Google Ads
See which campaigns, keywords and ads make the phone ring, and teach Google to bring more of those calls.
For most local businesses, the phone is the lead
Plumbers, appliance repair shops, HVAC companies and clinics get most of their business by phone. If calls are not tracked, Google Ads cannot learn which clicks became customers, and you cannot tell which keywords are worth paying for.
I set up call tracking from ads and from your website, with a minimum call duration so short or accidental calls do not count. Where you need recordings or keyword-level data, I connect a call tracking tool like CallRail.
What’s included
- Calls from ads with Google forwarding numbers
- Website call tracking with dynamic numbers
- Minimum call length settings
- Click-to-call tracking on mobile
- CallRail or similar tool integration
- Call conversions imported into Google Ads
- Missed call and call hours review
- Monthly call report by campaign
How I work
Choose the method
We pick Google call tracking or a call tracking tool based on your budget and needs.
Set up and test
Numbers, tags and conversions are configured and test calls are made.
Use the data
Call data shapes bidding, schedules and keyword decisions every week.
Who this is for
Any business where most leads come by phone: home services, repair, emergency trades, clinics, legal and local professional services.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Do I need a separate call tracking tool?
Not always. Google forwarding numbers work for many businesses. A tool helps when you need recordings or keyword-level detail.
Will my phone number change?
Visitors from ads may see a tracking number that forwards to your real line. Your main number stays the same.
What call length should count?
Usually 60 to 90 seconds, adjusted to your business.
Want a second pair of eyes on your account?
Send me your website and goals. I’ll reply with an honest take on whether Call Tracking for Google Ads is the right next step.