Google Ads for Handyman Services
Google Ads for handyman businesses that bring in a steady flow of local jobs, organized by the services you want most.
Many small services, one clear account
Handyman businesses offer dozens of services, and a single generic campaign spends most of the budget on whatever is cheapest, not what you want to do. I have managed Google Ads for a handyman company in Canada built around local service searches and lead tracking.
I group your best services into separate ad groups, filter out job seekers and DIY searches, and keep targeting tight around your area.
Campaigns I build
General handyman
“Handyman near me” style searches with broad service messaging.
Mounting and assembly
TV mounting, furniture assembly and shelving.
Repairs
Drywall, doors, fixtures and small home repairs.
Small projects
Painting, flooring touch-ups and other higher-value jobs.
What’s included
- Call, form and booking conversion tracking, tested
- Keyword research and negative lists for your trade
- Ads and assets written around your offers and service area
- Budgets split by service, location and time of day
- Local Services Ads and Search working together where eligible
- Landing page recommendations for every campaign
- Weekly search term reviews
- Monthly plain-language report on leads and cost per lead
What I watch closely
Job seekers
“Handyman jobs” and hiring searches are excluded.
Low-value leads
Ads set expectations so tiny one-off jobs don’t dominate.
Geo targeting
Clicks limited to the areas you serve.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Can you focus on the jobs I prefer?
Yes. Budget goes to the services you want more of, and ads say what you do and don’t take on.
How much should I spend on Google Ads?
It depends on your area, competition and how many jobs you can handle. After a free review I suggest a starting budget based on realistic cost per lead estimates for handyman services in your market.
Do I keep my account and data?
Yes. Your Google Ads account, campaigns and data always stay in your name. I connect through my manager account, with no passwords shared and no long-term contract.
Get more handyman jobs from Google Ads
Tell me about your handyman business and service area. I’ll reply with an honest take and the first fixes I’d make.