Google Ads for Pest Control
Pest control campaigns by pest type, from urgent infestations to recurring protection plans.
Every pest is a different search
People search for the pest they have: termites, bed bugs, rodents, wasps. Ads that name the exact pest and offer fast service get more calls than a generic “pest control” ad.
I build ad groups by pest, push recurring plans where they fit, and keep seasonal pests on seasonal budgets.
Campaigns I build
General pest control
Ants, roaches, spiders and recurring plans.
Termites
High-value inspections and treatments.
Bed bugs
Urgent, high-intent searches with discreet messaging.
Rodents and wildlife
Mice, rats and exclusion work.
What’s included
- Call, form and booking conversion tracking, tested
- Keyword research and negative lists for your trade
- Ads and assets written around your offers and service area
- Budgets split by service, location and time of day
- Local Services Ads and Search working together where eligible
- Landing page recommendations for every campaign
- Weekly search term reviews
- Monthly plain-language report on leads and cost per lead
What I watch closely
DIY products
Sprays and traps searches are excluded.
Seasonal pests
Budgets shift with the season for each pest.
Plan value
Recurring plan sign-ups are valued above one-time visits.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Do you separate one-time and recurring leads?
Yes, so you can see which campaigns bring long-term customers.
How much should I spend on Google Ads?
It depends on your area, competition and how many jobs you can handle. After a free review I suggest a starting budget based on realistic cost per lead estimates for pest control in your market.
Do I keep my account and data?
Yes. Your Google Ads account, campaigns and data always stay in your name. I connect through my manager account, with no passwords shared and no long-term contract.
Get more pest control calls from Google Ads
Tell me about your pest control company and service area. I’ll reply with an honest take and the first fixes I’d make.