Google Ads for Roofing Contractors
Roofing campaigns for repairs, replacements and storm damage, with lead tracking that values high-ticket jobs properly.
High-ticket leads need careful tracking
A roof replacement can be worth more than a month of ad spend, so the important question is not how many leads you get but how many become signed jobs.
I separate repairs, replacements and storm damage, track calls and inspection requests, and use offline conversion imports where possible so Google learns which leads became contracts.
Campaigns I build
Roof repair
Leaks and damage repair, often urgent.
Roof replacement
High-value projects with trust and financing messaging.
Storm and insurance work
Hail and wind damage with insurance help messaging.
Commercial roofing
Flat roof and commercial projects.
What’s included
- Call, form and booking conversion tracking, tested
- Keyword research and negative lists for your trade
- Ads and assets written around your offers and service area
- Budgets split by service, location and time of day
- Local Services Ads and Search working together where eligible
- Landing page recommendations for every campaign
- Weekly search term reviews
- Monthly plain-language report on leads and cost per lead
What I watch closely
Signed jobs
Offline conversions help bidding learn from real contracts.
Storm timing
Budgets rise after storms in your area.
Material searches
Shingle and material buyer searches are excluded.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Can Google Ads learn which leads became jobs?
Yes, by importing closed jobs from your CRM as offline conversions.
How much should I spend on Google Ads?
It depends on your area, competition and how many jobs you can handle. After a free review I suggest a starting budget based on realistic cost per lead estimates for roofing contractors in your market.
Do I keep my account and data?
Yes. Your Google Ads account, campaigns and data always stay in your name. I connect through my manager account, with no passwords shared and no long-term contract.
Get more roofing leads from Google Ads
Tell me about your roofing company and service area. I’ll reply with an honest take and the first fixes I’d make.