Google Ads for General Contractors
Google Ads for general contractors that bring in renovation, addition and remodeling leads worth bidding on.
Fewer, better project leads
General contractors do not need many leads. They need the right ones: homeowners with a real project, a realistic budget and a timeline.
I target project-specific searches, use landing pages with your portfolio and process, and track estimate requests so you know what each qualified lead costs.
Campaigns I build
Home renovations
Whole-home and partial renovations.
Additions
Room additions and ADUs where allowed.
Basement finishing
A popular, well-defined project type.
Commercial build-outs
Tenant improvements and commercial projects.
What’s included
- Call, form and booking conversion tracking, tested
- Keyword research and negative lists for your trade
- Ads and assets written around your offers and service area
- Budgets split by service, location and time of day
- Local Services Ads and Search working together where eligible
- Landing page recommendations for every campaign
- Weekly search term reviews
- Monthly plain-language report on leads and cost per lead
What I watch closely
Lead qualification
Forms ask for project type, budget and timeline.
Job seekers
Contractor job and licensing searches are excluded.
Long sales cycles
Offline conversions show which leads became contracts.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
How do you filter low-quality leads?
With specific keywords, clear ad messaging and qualifying questions on the form.
How much should I spend on Google Ads?
It depends on your area, competition and how many jobs you can handle. After a free review I suggest a starting budget based on realistic cost per lead estimates for general contractors in your market.
Do I keep my account and data?
Yes. Your Google Ads account, campaigns and data always stay in your name. I connect through my manager account, with no passwords shared and no long-term contract.
Get more project leads from Google Ads
Tell me about your contracting business and service area. I’ll reply with an honest take and the first fixes I’d make.