Google Ads for E-commerce Stores
Shopping, Performance Max and Search campaigns for online stores, with accurate purchase tracking and bidding toward profit.
Sales and ROAS, not clicks
I manage Google Ads for e-commerce stores in the USA, Australia and beyond, including an Australian store that keeps coming back for monthly management. I have also fixed GTM, GA4 and Merchant Center setups so Google Ads receives accurate purchase data.
Everything starts with clean purchase tracking and a healthy feed. Then campaigns are segmented by margin and product performance, with budget moving toward what is profitable.
Campaigns I build
Shopping and PMax
Product campaigns from a clean Merchant Center feed.
Brand search
Protect your brand searches at a low cost.
Category search
Search campaigns for high-intent product categories.
Remarketing
Dynamic ads for visitors and cart abandoners.
What’s included
- Purchase and revenue tracking with GA4 and GTM
- Merchant Center setup and feed fixes
- Campaigns segmented by margin and category
- ROAS-focused bidding with realistic targets
- Search term and placement reviews
- Dynamic remarketing
- Shopify and WooCommerce support
- Monthly report on revenue, ROAS and top products
What I watch closely
Tracking accuracy
Purchase values are checked against your store data.
Feed health
Disapprovals and warnings are fixed quickly.
Profit, not revenue
Margins guide bidding and budget.
Recent numbers from real accounts
Every one of these started the same way: fixing conversion tracking first, so Google’s bidding learned from real leads.
Results vary by industry, budget and market. Client names kept private.
Frequently asked questions
Do you work with Shopify stores?
Yes. Many of my e-commerce clients use Shopify, including GTM, GA4 and Merchant Center work.
How much should I spend on Google Ads?
It depends on your area, competition and how many jobs you can handle. After a free review I suggest a starting budget based on realistic cost per lead estimates for e-commerce stores in your market.
Do I keep my account and data?
Yes. Your Google Ads account, campaigns and data always stay in your name. I connect through my manager account, with no passwords shared and no long-term contract.
Get more sales from Google Ads
Tell me about your store and service area. I’ll reply with an honest take and the first fixes I’d make.